Established in Australia in 2023, we have quickly extended our global reach as we believe that soft natural clothing should be an everyday essential for everyone on the planet.

We embrace Organic Cotton and promote Ethical Production while proudly being part of the less than 10% of the world to make use of Recycled textiles.

With every stitch, we strive to make a positive impact, on both the fashion industry and the planet.

What does naaja mean?

The word naaja has many meanings across various languages, but the one thing they all have in common is their interpretation towards Nature, Strength & Transformation.

It couldn’t be more perfect as that’s just what we aim for!!

Our mission is to carve a brighter path, and to

“make a difference”

on the landscape of fashion.

Fun fact—both our nicknames Navi & Ninja combined also become naaja—an embodiment of strength, success and the unique bond we share.

Join us in slow fashion, one quality piece at a time, and check out our sustainability if you would like to know more about our commitment.